[Southbound News Report] Three Marketing Trends in Vietnam

[Southbound News Report] Three Marketing Trends in Vietnam

ASEAN, Blog, Entrepreneurship, Marketing, Vietnam
Similar to the Gold Rush in the 19th century, Vietnam has become popular among many international investors. According to the statistics of the ministry of planning and investment, foreign investment projects were estimated at USD 380.19 billion. The annual growth rate is 7.2 percent, making Vietnam the dream market for startups to enter. Nevertheless, many investors failed within three years due to the language barriers, cultural differences, and government policies. Thus, knowing the latest marketing trends in Vietnam will greatly assist you with planning out effective marketing strategies and reach your target customers.  1. Influencer Gains TrustAs of 2020, there were over 45 million active Facebook users in Vietnam, ranking seventh in the world. Similar to Taiwan, social media has become a big hit in Vietnam. More and more people combine social media…
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AcXport: The Alternative Way to Exercise Whenever and Wherever You Want

AcXport: The Alternative Way to Exercise Whenever and Wherever You Want

Blog, Entrepreneurship, Taiwan, Technology
Sport is an indispensable pursuit in human life. It is also a great help for people, whether it’s psychological or physical. Though it might be hard to get into it at the beginning, with the powerful assistance from technology, it is no longer a difficult task. According to the latest statistics, Plunkett Research indicates that the estimated size of the global sports industry is about 1.3 trillion US dollars a year. This strongly proved that people are paying more attention to their health and posture nowadays. The sports industry trend survey from the ACSM(American College of Sports Medicine) indicated that due to COVID-19, ‘Virtual Training’ has become a defined trend in 2020 and growing fast in 2021. We can clearly see that ‘Smart Sports’ is becoming an unstoppable trend. The industry with high development…
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Sharing Economy: Continuing the story of your clothing

Sharing Economy: Continuing the story of your clothing

Entrepreneurship, Taiwan
In this fast-paced world, the sharing economy is getting more and more popular nowadays. People started to create an eco-friendly society to reduce environmental impact. Clothes Telling is an organization that builds a platform for the public to exchange their second-hand clothes without any additional charge. To them, every piece of clothing has its own story. Their mission is to continue their stories by finding them new owners and spread love. 【Second Hand, Second Chance】 What moment has inspired you to create ‘Clothes Telling’? The founder  Ivy Hung said, “The economic inequality issue has existed over the past decade. In this modern society, shopping is a hobby. With the constant discounts and sales, the amount of clothing we bought has increased dramatically.” She wanted to change the environment and society,…
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Startup Must Know: The Rapid Growth and Legal Issues in the Indian eSport Industry

Startup Must Know: The Rapid Growth and Legal Issues in the Indian eSport Industry

India, Technology
With a total population of 1.34 billion, India is the second-largest country in the world. The objective conditions in the past show that the challenges of developing eSport in India include insufficient infrastructure, unaffordable hardware equipment, and unsupported culture and family. But after 2020, India is about to usher in the development of eSport. In fact, insufficient infrastructure is no longer the biggest obstacle to the development of eSport in India. Taiwan's ASUS brand "ROG" has also become the only official partner of India for the first designated equipment. An interesting phenomenon in India is that it may directly enter the "mobile eSport ecosystem" and skip the "computer eSport" related games. (picture from 91mobile) Online video games are inseparable from eSports in terms of growth factors. In eSports, the players…
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New Southbound Policy in Tainan- International Innovation Sharing Community in Tainan WINWIN Innovation & Incubation Base

New Southbound Policy in Tainan- International Innovation Sharing Community in Tainan WINWIN Innovation & Incubation Base

Entrepreneurship, Taiwan
To boost innovative startups, the Tainan City Government was eager to transform spaces of the City Council into an incubation base and to integrate power from governments, industries, and universities. It provides all essential resources for startups to accelerate in new markets.On October 19th, STARTBOARD partnered with WINWIN Innovation & Incubation Base to launch “International Innovation Startups Sharing Event.” Daione, a cross-border influencer marketing startup, and STARTBOARD, an incubator for ASEAN markets, shared their experience and knowledge on trends in the ASEAN market. In addition to holding one-on-one consultations, we invited three excellent VCs who are from DIT Startup, Smart Capital , and United Daily News Group. At this event, we brought global innovative energy to Tainan and assisted startups to embark their journey towards international markets. Chen Zong Xian, COO…
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2020 Thailand Corporate Innovation Summit

2020 Thailand Corporate Innovation Summit

Blog, Thailand
Corporate Innovation Summit 2020(CIS) is a 3-day international innovation activity held by RISE. It is the biggest innovation exhibition in Thailand with everything virtual. To increase 1% GDP of the ASEAN region, the event incorporated outstanding international corporations, eye-catching Thai companies, and governmental agencies. There were more than 100 interactive international workshops, 200 world-class speakers, and over 150 startup showcases. The event focused on five topics: Corporate Innovation, Future of Work, Deep Technology, Creative Innovation, and Social Innovation and Sustainability.Due to the pandemic this year, CIS 2020 was postponed to September, shifting from a physical exposition to an online virtual gathering. After logging into the online system, participants would see the map of the venue with visualized buttons that would guide them directly to various activity. There were four main…
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How will new trends and technologies bring challenges to this young generation?

How will new trends and technologies bring challenges to this young generation?

Entrepreneurship, Marketing, Thailand
Have you ever been asked the question ”What do you want to be when you grow up?” You may have answers such as a professional athlete, singer, astronaut, president of the U.S.A, etc. Then time flies by and you realize that you are in a new generation, which is significantly different from what your parents had. What will your future ofA lot of jobs didn’t exist 10 years ago, for example, YouTubers, social media influencers, E-sport gamers, and so forth. The technology iterates frequently and leads to an alternative lifestyle. Meanwhile, it also brings challenges to this young generation.According to the World Economic Forum Annual Meeting in 2020, the meeting indicated several new trends and warnings for the career of the new generation. Having a sophisticated skill is no longer…
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Floss or loss, you choose.

Floss or loss, you choose.

Entrepreneurship, Taiwan
“Every corner of every street in Taipei, you could probably see a 7-11 convenience store. But as a matter of fact, there are more dental clinics than 7-11 convenience stores in Taiwan,” said Ivan Tsou, the founder of Formosation Oral Tech. Ivan Tsou, the Founder of Formosation Oral Tech Tsou, developed a passion for dental knowledge when he was a sales representative in a dental equipment supply company. His original background is in business management. “When dentists communicate with each other, they use terminologies such as prophylaxis, prosthesis, interproximal and you will think to yourself, “what?”, said Tsou. So, that was the impetus: giving him a thirst for learning, including equipment, practices, terminologies, and processes; and gaining a deep understanding of it -all in less than a month. As well…
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9 Social Media Channels that performs best in Taiwan

9 Social Media Channels that performs best in Taiwan

Marketing, Taiwan
The digital landscape has been evolving continuously, and companies must keep track of current trends to survive in the market. Social Media is one of the Digital Marketing channels by which the business can quickly reach their targeted customers. Small and Medium-sized business uses social media as an effective medium to attract leads, promote brand awareness, and engage with their customers. In this article, we are going to see the best performing social media channels in Taiwan. Through this article, we can understand the user's demographics and how we can utilize these social media platforms to drive growth for businesses in Taiwan.            1. Instagram                                         Instagram is one…
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Value-added Approaches and Practices on the areas of Innovation, Entrepreneurship, and Industry Cooperation of CYCU 中原大學

Value-added Approaches and Practices on the areas of Innovation, Entrepreneurship, and Industry Cooperation of CYCU 中原大學

Entrepreneurship, Taiwan
This article presents Chung Yuan Christian University’s中原大學 (CYCU) value-added approaches and practices, specifically, on the areas of innovation, entrepreneurship, and industry cooperation. Innovation is part of its competitive advantage while entrepreneurship and industry cooperation is realized through its developmental objectives. The presentation focuses on the Executive Operation Office for Industry-Academia Cooperation (EOOIAC) of CYCU. It provides the approaches and practices of transforming a campus idea into successful startups. Best approaches suggest that the value-added is the systematic support system to shepherd potential entrepreneurs to have confidence in transitioning ideas into facilitating the need of humanity.CYCU is a leading integrated private university in Taiwan that traces its roots from its early beginnings in 1953 and 1980 when it became a university.  Currently, it offers 38 graduate programs and 13 Ph.D. programs in…
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