Category: Blog

Guest Invitation｜Overseas Event Planning and Execution｜Visual Design｜Event Promotion CrossBond lands in Thailand! Holds e-commerce exchange Event CrossBond in Thailand ! CrossBond was entrusted by the Institute for Information Industry (III) to host the "Taiwan-Thailand Digital Trade Talent Cultivation 2023" in Thailand! The Taiwan-Thailand Digital Trade Talent Cultivation 2023, sponsored by the Bureau of Foreign Trade and organized by the Commerce Development Research Institute (CDRI), and the Institute for Information Industry (III) be held at the 3-day Taiwan Expo in Thailand, inviting three groups of enterprises from Taiwan and representatives of the local government of Thailand to focus on the potential and business opportunities of cross-border e-commerce. We are honored to have invited three groups of enterprises from Taiwan and representatives from the Thai government to focus on the potential and business…

Similar to the Gold Rush in the 19th century, Vietnam has become popular among many international investors. According to the statistics of the ministry of planning and investment, foreign investment projects were estimated at USD 380.19 billion. The annual growth rate is 7.2 percent, making Vietnam the dream market for startups to enter. Nevertheless, many investors failed within three years due to the language barriers, cultural differences, and government policies. Thus, knowing the latest marketing trends in Vietnam will greatly assist you with planning out effective marketing strategies and reach your target customers.  1. Influencer Gains TrustAs of 2020, there were over 45 million active Facebook users in Vietnam, ranking seventh in the world. Similar to Taiwan, social media has become a big hit in Vietnam. More and more people combine social media…

Sport is an indispensable pursuit in human life. It is also a great help for people, whether it’s psychological or physical. Though it might be hard to get into it at the beginning, with the powerful assistance from technology, it is no longer a difficult task. According to the latest statistics, Plunkett Research indicates that the estimated size of the global sports industry is about 1.3 trillion US dollars a year. This strongly proved that people are paying more attention to their health and posture nowadays. The sports industry trend survey from the ACSM(American College of Sports Medicine) indicated that due to COVID-19, ‘Virtual Training’ has become a defined trend in 2020 and growing fast in 2021. We can clearly see that ‘Smart Sports’ is becoming an unstoppable trend. The industry with high development…

In this fast-paced world, the sharing economy is getting more and more popular nowadays. People started to create an eco-friendly society to reduce environmental impact. Clothes Telling is an organization that builds a platform for the public to exchange their second-hand clothes without any additional charge. To them, every piece of clothing has its own story. Their mission is to continue their stories by finding them new owners and spread love. 【Second Hand, Second Chance】 What moment has inspired you to create ‘Clothes Telling’? The founder  Ivy Hung said, “The economic inequality issue has existed over the past decade. In this modern society, shopping is a hobby. With the constant discounts and sales, the amount of clothing we bought has increased dramatically.” She wanted to change the environment and society,…

With a total population of 1.34 billion, India is the second-largest country in the world. The objective conditions in the past show that the challenges of developing eSport in India include insufficient infrastructure, unaffordable hardware equipment, and unsupported culture and family. But after 2020, India is about to usher in the development of eSport. In fact, insufficient infrastructure is no longer the biggest obstacle to the development of eSport in India. Taiwan's ASUS brand "ROG" has also become the only official partner of India for the first designated equipment. An interesting phenomenon in India is that it may directly enter the "mobile eSport ecosystem" and skip the "computer eSport" related games. (picture from 91mobile) Online video games are inseparable from eSports in terms of growth factors. In eSports, the players…

Have you ever been asked the question ”What do you want to be when you grow up?” You may have answers such as a professional athlete, singer, astronaut, president of the U.S.A, etc. Then time flies by and you realize that you are in a new generation, which is significantly different from what your parents had. What will your future ofA lot of jobs didn’t exist 10 years ago, for example, YouTubers, social media influencers, E-sport gamers, and so forth. The technology iterates frequently and leads to an alternative lifestyle. Meanwhile, it also brings challenges to this young generation.According to the World Economic Forum Annual Meeting in 2020, the meeting indicated several new trends and warnings for the career of the new generation. Having a sophisticated skill is no longer…

“Every corner of every street in Taipei, you could probably see a 7-11 convenience store. But as a matter of fact, there are more dental clinics than 7-11 convenience stores in Taiwan,” said Ivan Tsou, the founder of Formosation Oral Tech. Ivan Tsou, the Founder of Formosation Oral Tech Tsou, developed a passion for dental knowledge when he was a sales representative in a dental equipment supply company. His original background is in business management. “When dentists communicate with each other, they use terminologies such as prophylaxis, prosthesis, interproximal and you will think to yourself, “what?”, said Tsou. So, that was the impetus: giving him a thirst for learning, including equipment, practices, terminologies, and processes; and gaining a deep understanding of it -all in less than a month. As well…

The digital landscape has been evolving continuously, and companies must keep track of current trends to survive in the market. Social Media is one of the Digital Marketing channels by which the business can quickly reach their targeted customers. Small and Medium-sized business uses social media as an effective medium to attract leads, promote brand awareness, and engage with their customers. In this article, we are going to see the best performing social media channels in Taiwan. Through this article, we can understand the user's demographics and how we can utilize these social media platforms to drive growth for businesses in Taiwan.            1. Instagram                                         Instagram is one…

[Startup Spotlight - Ann Chen]Entrepreneurship does often lend itself to the question of ‘what if’ leaning a business away from its initially steered direction toward the ideal. It’s compelling to imagine what the world would look like today if either W. Colgate had not produced the ‘Cashmere Bouquet’ soap in 1866, nor without the existence of Procter & Gamble’s ‘Ivory’ in 1879. And, we all have our own practices of personal hygiene complied or avoided in fighting the coronavirus pandemic, for better or worse.Ann Chen the entrepreneur is merely one of four Ann Chens. She is one of the Olympic gold medalists in history, TV host, and by all accounts, hardly less remarkable as an author. When Chen joined the STARTBOARD incubation program, she already knew what she wanted.  Sitting…

【Startup Spotlight–Sounds Great】As we are provided with a wide range of social media influencers, platforms such as YouTube, Netflix, and Hulu, each tries their very best to attract our attention. This ongoing influence leads us to continue to watch the next video that is recommended by the algorithm.According to studies, about 78% of people are watching online videos every day in Taiwan, therefore the average time of watching is 1.6 hours per day. The thriving media industry is also bringing an increased demand for audio and visual equipment. The research institute, GHK, indicated that the first half of 2019, the global speakers and headphones market reached USD 8.7 billion. In this industry with a bright future, there is an acoustic design startup from Taiwan, that will undoubtedly blow our minds…