Marketing – CrossBond brand consultant Co., Ltd.

22Mar 2021 by cb_admin No Comments

[Southbound News Report] Three Marketing Trends in Vietnam

ASEAN, Blog, Entrepreneurship, Marketing, Vietnam

Similar to the Gold Rush in the 19th century, Vietnam has become popular among many international investors. According to the statistics of the ministry of planning and investment, foreign investment projects were estimated at USD 380.19 billion. The annual growth rate is 7.2 percent, making Vietnam the dream market for startups to enter. Nevertheless, many investors failed within three years due to the language barriers, cultural differences, and government policies. Thus, knowing the latest marketing trends in Vietnam will greatly assist you with planning out effective marketing strategies and reach your target customers. 1. Influencer Gains TrustAs of 2020, there were over 45 million active Facebook users in Vietnam, ranking seventh in the world. Similar to Taiwan, social media has become a big hit in Vietnam. More and more people combine social media…

How will new trends and technologies bring challenges to this young generation?

Entrepreneurship, Marketing, Thailand

Have you ever been asked the question ”What do you want to be when you grow up?” You may have answers such as a professional athlete, singer, astronaut, president of the U.S.A, etc. Then time flies by and you realize that you are in a new generation, which is significantly different from what your parents had. What will your future ofA lot of jobs didn’t exist 10 years ago, for example, YouTubers, social media influencers, E-sport gamers, and so forth. The technology iterates frequently and leads to an alternative lifestyle. Meanwhile, it also brings challenges to this young generation.According to the World Economic Forum Annual Meeting in 2020, the meeting indicated several new trends and warnings for the career of the new generation. Having a sophisticated skill is no longer…

9 Social Media Channels that performs best in Taiwan

Marketing, Taiwan

The digital landscape has been evolving continuously, and companies must keep track of current trends to survive in the market. Social Media is one of the Digital Marketing channels by which the business can quickly reach their targeted customers. Small and Medium-sized business uses social media as an effective medium to attract leads, promote brand awareness, and engage with their customers. In this article, we are going to see the best performing social media channels in Taiwan. Through this article, we can understand the user's demographics and how we can utilize these social media platforms to drive growth for businesses in Taiwan. 1. Instagram Instagram is one…