Category: Blog

The digital landscape has been evolving continuously, and companies must keep track of current trends to survive in the market. Social Media is one of the Digital Marketing channels by which the business can quickly reach their targeted customers. Small and Medium-sized business uses social media as an effective medium to attract leads, promote brand awareness, and engage with their customers. In this article, we are going to see the best performing social media channels in Taiwan. Through this article, we can understand the user's demographics and how we can utilize these social media platforms to drive growth for businesses in Taiwan.            1. Instagram                                         Instagram is one…

[Startup Spotlight - Ann Chen]Entrepreneurship does often lend itself to the question of ‘what if’ leaning a business away from its initially steered direction toward the ideal. It’s compelling to imagine what the world would look like today if either W. Colgate had not produced the ‘Cashmere Bouquet’ soap in 1866, nor without the existence of Procter & Gamble’s ‘Ivory’ in 1879. And, we all have our own practices of personal hygiene complied or avoided in fighting the coronavirus pandemic, for better or worse.Ann Chen the entrepreneur is merely one of four Ann Chens. She is one of the Olympic gold medalists in history, TV host, and by all accounts, hardly less remarkable as an author. When Chen joined the STARTBOARD incubation program, she already knew what she wanted.  Sitting…

【Startup Spotlight–Sounds Great】As we are provided with a wide range of social media influencers, platforms such as YouTube, Netflix, and Hulu, each tries their very best to attract our attention. This ongoing influence leads us to continue to watch the next video that is recommended by the algorithm.According to studies, about 78% of people are watching online videos every day in Taiwan, therefore the average time of watching is 1.6 hours per day. The thriving media industry is also bringing an increased demand for audio and visual equipment. The research institute, GHK, indicated that the first half of 2019, the global speakers and headphones market reached USD 8.7 billion. In this industry with a bright future, there is an acoustic design startup from Taiwan, that will undoubtedly blow our minds…